Senior Finance expertise. On demand.
Fractional CFO and Financial Controller support for small growing businesses that need better visibility over cash, profit and performance — without the cost of a full-time senior finance hire
ROCCA Consulting is your financial business partner for better decisions, stronger foundations and confident growth.
We help you unlock your business potential through better cash flow visibility, a clearer view of what drives profit, stronger financial reporting, and better decisions around pricing, hiring, investment and growth
Our story
ROCCA was founded by Tsvetelina Naumova, CA, FCCA, after more than 10 years across audit and financial control roles in large multinational organisations. After moving into industry, she wanted to bring that experience closer to growing businesses and help owners turn financial insight into better decisions and real commercial value.
Our philosophy is inspired by the meaning of ROCCA — “fortress” in Latin. We believe strong financial foundations create clarity, protect value and give businesses the confidence to identify opportunities and grow.
Is this you?
Your business is growing, but the financial questions are getting bigger.
Cash. Pricing. Hiring. Investment. Growth.
You already have an accountant or finance team, but you now need senior finance support to help you understand the numbers, make decisions and get things done.
ROCCA works alongside your accountant, team and advisers — not instead of them.
Common financial challenges for growing businesses:
1. Cash flow feels unpredictable
The business may be profitable on paper, but you are still unsure what cash will look like in the months ahead. That makes decisions around hiring, investing and growth harder than they should be.
2. Revenue is growing, but profit isn’t keeping up
Sales may be increasing, while margins are getting tighter. Rising costs, pricing gaps or inefficiencies can quietly reduce profitability if they are not identified early.
3. You don’t fully trust your numbers
Your reports may tell you what happened, but not necessarily what it means. You need confidence that your numbers are accurate, useful and giving you the right information to make decisions.
The SOLUTION:
INTRODUCING THE ROCCA 3C FRAMEWORK
These pressures are not isolated issues.
They are symptoms of gaps in financial clarity, control and strategic cash oversight.
That’s why we structured our approach around three clear milestones:
Get Clarity
Understand where the business really stands — your cash, margins, performance, risks and the financial gaps that could hold you back.
Get Control
Turn the numbers into action — identify where value is being lost, where opportunities exist, and what needs to change to improve performance
Scale Confidently
Use forecasting, scenario analysis and decision support to evaluate opportunities, fund growth and make better decisions about pricing, hiring, investment and expansion
WHO WE WORK WITH
We provide Fractional CFO and Financial Controller support to small growing businesses that:
• Have outgrown basic bookkeeping
• Need stronger financial governance
• Are experiencing margin squeeze or cost complexity
• Require senior-level oversight without hiring a full-time CFO
At this stage of growth, financial discipline becomes non-negotiable.